Sunday, February 12, 2012
Wednesday, January 25, 2012
Give and Receive Feedback
Scott Berkun talks at the 2011 HIVE event about how to give and receive criticism.
Sunday, January 8, 2012
Tuesday, December 6, 2011
Culture Shifts and Brands - Tom LaForge, Coca Cola
"Over the last several decades the relationships between companies, governments, civil society and the environment have been shifting dramatically. As a result, the roles of consumers, brands, marketers and companies have shifted in ways that many companies have yet to recognize. Listen to Tom LaForge, Director of Knowledge & Insights at Coca-Cola, describe 8 macroforces affecting society and culture, how business values are changing, the four roles of the new consumer, and the rise of the social construction roles that some brands have always, or are now beginning to play." - http://www.sustainablebrands.com/digital_learning/event-video/culture-shifts-and-brands-tom-laforge-coca-cola
Monday, November 28, 2011
Blood Relations - The Israeli Palestinian Blood Donation Project
The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?
Friday, November 25, 2011
Brand and Storytelling
…maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story. - Popsop-Brand and Social Storytelling: Getting an “A” for Effort
Wednesday, November 23, 2011
Sunday, November 20, 2011
Sunday, November 13, 2011
Thursday, November 10, 2011
The Way We Look at Brand-Wolff Olins
During Brand New Conference on Sep 16, 2011 Marina Willer from Wolff Olins shared great stuff about a brand. Here's one of 'em.
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