Blood Relations - The Israeli Palestinian Blood Donation Project

The winning idea is this one, the blood relations project, how can you hate someone who has your blood pulsing through their veins?

Brand and Storytelling

…maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story. - Popsop-Brand and Social Storytelling: Getting an “A” for Effort

Christmas is Coming :D

Nice Sunday Message by J.Osteen

Nice Nescafé: Hypnotist Ad.

The Way We Look at Brand-Wolff Olins

During Brand New Conference on Sep 16, 2011 Marina Willer from Wolff Olins shared great stuff about a brand. Here's one of 'em.

Another Weekend Coming UP!

I recently reading a book by Seth Godin, 'small is the new big' and have a great words I'd love to share and open up a little bit of what you might have been known so far.

'Velocity is a company's ability to zig and zag and zoom--to make significant changes when significant changes are necessary. And you can have velocity without speed: Driving around in circles may make your speedometer look impressive, but it won't get you across the country very fast' - Seth Godin.