Another Weekend ~ Y.a.Y

Nature does not hurry, yet everything is accomplished.

~Lao Tzu

Black Colour - Panasonic

“Black. It’s the black sheep of the family, the ne’er-do-well-at-all, and a big heavy boogi-man in your closet hole, it’s black rats, some black hats, some blood sucking rats, it’s a black market, blackmail, that black mark on your mat. But there is among others one good thing about black: it makes things stand out, and you’ll be glad about that,” recites the voice-over.

Still there is one great thing about black—if you place colourful objects against it, they will look much brighter.

Korea Campaign "Be Inspired"

These campaign was developed by Cheil Worldwide

Objectives

“The campaign is aimed at increasing international awareness of Korea as a tourism destination. It focuses on the Korean culture and landscapes for the US & European markets; hospitality and nature for the Japanese market (with Korean actor Bae Yong Joon); music, fashion and energy for the Asian market.” via brandingkorea







Article via creativeroots

Generation

Baby Boomers
Dates Born: 1946-1964
Age Range: 42-60
Population: 78 million
Music: John Denver, The Beatles, The Rolling Stones
Spending Power: More than $2 trillion (via SeniorJournal.com)

Those born from 1946-1955 spend money on home improvement and clothing
Those born from 1956-1964 tend to spend more on their children and mortgages

Characteristics: passionate about war demonstrations, peace, often criticized as parents that were too egotistical and concerned about their own prosperity so they left their children to fend for themselves, self-concerned
Keywords: "Self Fulfillment," "Individualistic," "Optimistic,"

Generation X
Dates Born: 1965-1979 (Dates range even earlier to 1963 and later to 1981)
Age Range: 27-41
Population: 17 million
Music: Punk Rock/Rock and Roll, Billy Idol, Ramones, Sex Pistols, Velvet Revolver, Cure, Rancid, Nirvana
Spending Power: $125 billion (via Business Week)
Characteristics: Not afraid to live an alternative lifestyle, adopt, interracial marriages, often viewed growing up in the era of “McJobs”, lost hope with their work environment,
Keywords: “Slackers,” "Latch-key,"Cynical," "Rebellious"


Generation Y
Dates Born: 1977-1994
Age Range: 12-29
Population: 60 million
Music: Pop punk, hip-hop, ska, boy bands, New Kids on the Block, Eminen, Brittany Spears, Jay Z
Spending Power:$150 billion annually
Characteristics: tech savvy generation with text messaging, Internet, iPods, to keep them socially connected, due to events such as 9-11 they "live for the moment"
Keywords: "Optimistic,”" "Choice," "Open-Minded," "Spontaneous"


Information based on this site