These campaign was developed by Cheil Worldwide
Objectives
“The campaign is aimed at increasing international awareness of Korea as a tourism destination. It focuses on the Korean culture and landscapes for the US & European markets; hospitality and nature for the Japanese market (with Korean actor Bae Yong Joon); music, fashion and energy for the Asian market.” via brandingkorea
Article via creativeroots
Saturday, July 17, 2010
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