J.O.Y - Bmw Asia's 1st Interactive 3D Building Projection

Joy is bmw
Did you take joy to your work today ?
Let joy be your gps
Joy is treating mondays as you do fridays
Work, work, work
Only if it brings you joy, joy, joy
Joy is success
Joy is the future
is efficient dynamics

Joy is BMW

Using building projections, BMW promotes themselves by transforming busy office buildings in Singapore from a symbol of work, into a symbol of Joy.