Subtle .

I really love the words from Seth Godin's Blog about subtle here ~ :)

"
Subtle details demonstrate power. Instead of being in an urgent hurry to yell about every feature or benefit, you demonstrate confidence by taking your time and allowing people to explore. They don't put huge banners on the Hermes store, announcing how good the silk is and how many famous people shop there...
"


For more info, check the site here