Brands .

Some words from Walter Landor, founder of Landor Associates.

Products are made in the factory
But brands are created in the mind
Real creativity..involves the production not only of something new,
but also of something emotionally appealing
It seeks the satisfaction that comes from an awareness of wholeness
The exhilaration of sudden enlightenment
The moment of Aha!

We never forget that we are in the business of marketing
We try to harness the emotional power of design
to communicate to the marketplace

Above all, we must continue to design
to enhance our environment
as you go through life,
make a habit of really looking at the everything around you
Whether you're working on it or not. Everything

You can't change the world
if you cannot change your perception of it

The satisfaction we as designers gain in the problem-solving process
is in how we discharge our social responsibility
for creating a more pleasing environment

Each new project enriches our experience, adds to our knowledge
sharpen our skills and perceptions
Each new project leads us on to new demans
new challenges and new solutions

The wider our experience, the deeper our understanding
The greater our effectiveness.

-Walter Landor-