Design Thinking - Tim Brown

Last week,we attended The Design Singapore lecture series 2010 with Tim Brown as the main speaker on that event. It was unbelievably inspiring and has lots of things to share and apply on our daily routine as designer.

Some points here I'd love to share,

. Design thinking is all about desirability --- viability --- feasibility

. Design starts with human, what they need/might need, to understand innovation,aspiration, inspiration of people you design for ( bringing communication to all + technology )

. Design doesn't stop in thinking, it's all about creating things from beginning to the end

. Use of prototype: to speed up the process by knowing which idea to scale up, testing up our idea and experimenting

. Nowadays, brands are judged by how they interact + encourage us to interact with them

. The design challenge is to affect rules, tools, and norms to change people's behaviour

. By simply putting up a notice isn't gonna work, we need to use some innovation

. Not only design need to have stories, but it needs to create a movement for people to get participate in it

. First, we have questions to ask before we diverge our thinking, then we create choices, and converge those choices/make choice

Design thinking is an approach to tackle some of the world's more pressing problems.