Design Can Change Behavior

A designer's strength should not be defined by their aesthetic nor their style
Instead, it's truly and deeply thinking about the person whose design can meet
their needs to solve the problem.

The successful design experience begins by first, having a love affair with your audience and really understanding and digging into their needs.

And second, bringing your design skills to bare and solving those needs in a very human way.

If you can accept the first part, the second part will really become relevant. Once you start thinking about a person's problem, it will quickly become a habit and that habit will lead you to better design and best of all when you work in spring from a desire to transform a problem into a positive experience for someone, then it will be going to solving many issues

-Deborah Adler (http://thirtyconversationsondesign.com/deborahadler/index.html)