Thursday, February 10, 2011

Role of Strategy in Design

"
It means combining research with market or audience intelligence;
it means combining knowledge of technological developments with current patterns of behaviour;
it means evaluating expenditure in relation to effectiveness;
and it means having a grasp of human psychology and behaviour and familiarity with trends, fashions and customs.
"

How to be a graphic designer without losing your soul - Adrian Shaughnessy

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